“Each person, the Boston Marathon stands for different things” Mayor Martin J. Walsh said within the Back Bay in the service outside the Race Sports shop. Their biggest stage is by “For runners all around the earth. It’s the best test of enthusiasm and strength. … For me, it’s each day when individuals and Bostonians from all backgrounds get together to point the roads to celebrate one another.”

The colorful, illustrated ads show John Hancock’s 2017 Boston Convention concept, “Make It-Your Moment.” They show various pictures of what drives people along their Boston Marathon trip.

“It represents not just every second that’s composed the unique nature of our area, but also the annals of the competition. I thank John Hancock due to their relationship in ensuring the Boston Marathon remains among the world’s best.”

“The oldest marathon this worldwide activity of marathoning, on earth will be the best activity on earth,” mentioned four-time Boston Marathon champion Bill Rodgers, who revealed the initial ads alongside Desiree Linden and Olympic marathoners Eric Gillis. “We observe that each year below on Patriots Day in Boston … we’re type of applied to it in ways … I believe the folks of New England, America and all over the world, once they view this competition, there’s that wonderful feeling of the power the activity gives to everyone that takes part … It’s simply the excitement of it.”